Social networks can work in different ways, and advertising becomes an important aspect of their activities.
Looking at the transformative power of social media, it’s clear that any activity has complex challenges. And the results are difficult to measure. Facebook decided to storm the heart of the industry in Cyprus, and one of the most valuable social networks in the world developed a sophisticated campaign.
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To date, the role of social networks in marketing is difficult to overestimate. Just one Facebook reaches more than 1.71 billion people worldwide. Instagram, which will also be engaged in this type of activity, is a prime example of the role that visual content plays in the market. And at the same time, both platforms perfectly correspond to what has become another important trend – mobile communications.
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